Contact

Colin Ashfield

systems · language · restraint

Colin AshfieldWork ↓

I simplify until the concept feels inevitable.

I’m a systems-minded product designer with a strong editorial instinct. Enterprise systems, brand rebuilds, and the occasional food shelf — a decade and change of shipping. Right now it’s design innovation at Amazon, and on the side I built a season hub for a 3rd/4th grade girls flag football team, with an interactive playbook.

I live among the pines just outside the Twin Cities, across from a conservancy where the buffalo roam.

Work

Unified Command
Unified Command

Unified Command

{01}

Case study coming

SAD Design System
SAD Design System

SAD Design System

{02}

Case study coming

Utility Menu
Utility Menu

Utility Menu

{03}

Case study coming

Stillwater RedPlay Simulator
Play Simulatorsite

Play Simulator

{04}

Stillwater Red

Description

A season hub for Stillwater Red, a 3rd/4th grade girls flag football team in the MEYFL: practice plans, the playbook, the route tree, the game schedule, and season stats in one place.

Focus

Information Architecture

Interaction Design

Visual Design

Front-End Development

Content

Case study →

Web design

Agency & freelanceWeb design
Trufast — coverLiberty Systems — coverGisco Geo — coverSeton Catholicsite

Web design

Agency & freelance

Sites

Trufast

Liberty Systems

Gisco Geo

Seton Catholic Preparatory

Focus

Information Architecture

Interaction Design

Visual Design

Branding

Front-End Development

More work

Prism
Prism

Prism

{01}

Case study coming

Scorecraft
Scorecraft

Scorecraft

{02}

Case study coming

AmazonEnterprise Workflow
Enterprise Workflow — cover

Enterprise Workflow

{03}

Amazon

Description

Workflow tooling for enterprise operations.

Focus

Information Architecture

Interaction Design

Strategy

Visual Design

Case study coming

AmazonGlobal Rules System
Global Rules System — cover

Global Rules System

{04}

Amazon

Description

A single system for rules that span the globe.

Focus

Information Architecture

Interaction Design

Research

Strategy

Case study coming

AmazonCobalt DS
Cobalt DS — cover

Cobalt DS

{05}

Amazon

Description

Content, interaction, and team leadership on a platform build.

Focus

Content

Interaction Design

Design Leadership

Project Management

Strategy

Visual Design

Case study coming

Say helloContact →

“A high-taste, systems-oriented designer who uses clarity, language, and restraint to make complex things feel human, and who cares enough about the outcome to be demanding.”

What I do

Interface Design

Design Leadership

Product Innovation

IA & Systems Design

UX Writing

Accessibility

Contact

Send a message

LinkedIn ↗

Retired Physicist · Former Bike Shop Guy